Client

Mary Kay Ash, an entrepreneur, and a philanthropist started her business from a tiny store in Dallas, Texas, with five products and one big dream. That dream was to inspire women to transform their lives, and in doing so, help other women achieve success. Today, with 3.5 million Independent Beauty Consultants, Mary Kay offers more than 200 premium products in more than 35 countries around the world.

 

Opportunity

Mary Kay is a company for entrepreneurs, with millions of Beauty Consultants and the growing world of technology. Mary Kay doesn’t have an app to help their consultants’ customers. Consultants have an app to monitor their sales, however not an app that allows their customers to place orders.

 

Solution

Create an app in a similar fashion to the beauty consultant app. This would allow Mary Kay to eliminate their e-catalog app. Having this app would not only allow customers to order from their consultant’s websites, it allows customers to order from their mobile phones in a more protected way that will keep track of their past orders and notify them of new catalogs, which in turn could improve the sales of their beauty consultant.